An International Consumer Goods Company


Challenge: The FMCG company is experiencing massive missed sales opportunities because of delayed stocks update that lasts up to one week from supermarket partners. Competitors are also taking advantage of delayed approval time on the company’s side. Their strategic goals are not met and the need for a faster response time and quick turnaround on customer service is in demand.

Solution: As a solution, the company, together with Aiah Actions, linked bots to their Facebook account and SMS to easily respond to customers inquiry and to reach out to merchandisers for the report of in-store inventory levels with or without data. Workflows that proactively prompts users to create marketing campaigns and ensures on-time approval are created to build an efficient and strategic process.

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